Mumbai, Aug. 13 A subsidiary of pure play BPO firm Firstsource Solutions has bagged a six-year engagement – which could go up to $30 million with British Telecom Global Services (BTGS).
Pipal Research, Firstsource’s US-based subsidiary, will provide knowledge process outsourcing services related to business research to BTGS; it would cover market, segment, country and customer research, proposition support and other numerical-analysis work, according to a company’s statement here.
“This partnership will give BTGS a tremendous competitive advantage and will allow BTGS Marketing to devise new products and services for the global markets faster than ever before,” Mr John Leigh, Head of Insight, Strategy and Planning, BTGS.
Outsourcing of business research is a high growth service and is estimated to represent $16 billion by 2010.
Pipal Research currently provides KPO and marketing process outsourcing services to more than 30 companies sectors such as financial services, technology, telecom, and investment banking.